Personal Marketing Plan

Introduction Personal marketing is an important activity taken up by a candidate looking for a job opportunity. The main purpose of tertiary education in colleges and universities is to instill knowledge and skills in the minds of a student.Advertising We will write a custom essay sample on Personal Marketing Plan specifically for you for only $16.05 $11/page Learn More After the graduation, the student goes and practice in the job market in order to acquire the requisite experience necessary for the job of expertise. Hence, job experience adds value to the curriculum vitae of the student for the benefit of high value job opportunities that may arise in the future. SWOT analysis Strengths There are various sources of strength to a candidate, who is fresh from college, when applying for job vacancies and opportunities in the job market. A fresh candidate has the necessary knowledge and skills for the job that he or she applies for a vacancy or an offer. I t takes at least four years period of comprehensive studying in universities for a student to graduate and qualify to apply for a job opportunity. Four years is quite a long time for training and thus enough to instill the necessary skills in the minds of the student that are necessary for the nature of the jobs that are related or associated with the course of training. Therefore, a fresh candidate from college is most suitable for a job vacancy for he or she has the right knowledge and skills for the job. Secondly, a fresh candidate from university has keenness and desire to learn as additional advantages to his or her strengths. Fresh candidates from tertiary institutions have higher discipline than those who finished colleges and universities a long time ago. Main reason behind this characteristic is the fear and anxiety of the environment outside colleges and universities. In other words, in the minds of a student, real world is harder than world enclosed by education and acade mic activities, and thus are ready to adhere to the rules of the employer as an escape route from the troubles of the real world. Such discipline is highly required by the employers for a disciplined candidate makes a highly promising employee, who deserves the employer’s trust. Graduate trainees greatest strength is highly associated to naivety and fear of the consequences of the real world.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, fresh graduates a have high desire of making money due to their huge budgeting deficits related to the material goods that they desire to acquire. Consequently, they are ready and willing to work for the money, and hence have a low bargaining power for high payments as compared to those who have stayed quite a while after graduating from tertiary institutions of learning. Thirdly, the nature of fresh graduate’s physique also contributes g reatly to the strengths of fresh graduates in the job markets. Most of the fresh graduates are younger and physically stronger than their counterparts, with whom they seek for job opportunities. Hence, they stand higher chances of being employed into the jobs that are physically involving than their counterparts as they are willing to cope with a job that is physically challenging. Fourthly, fresh graduates are suitable for jobs that demand extensive readings and research for their minds are used to readings and understanding the concepts. Hence, they stand higher chances of acquiring employment opportunities into the research and development teams for they can perform visibility analysis of situations and events and above all base their analysis on literature reviews and reliable readings. In addition, young graduates can work for long hours without fatigue unlike the old aged candidates and thus more desirable to the employers. Weaknesses The greatest weakness for fresh graduates is the stiff competition that has been available in today’s jobs markets. Many candidates opt to further their studies by enrolling for masters’ degrees, doctorate degrees and other certificate courses in order to increase knowledge of expertise and chances of acquiring job opportunities. Fresh graduates lack other knowledge backgrounds to back their resumes with, and hence appearing inferior in the job markets as compared to their counterparts.Advertising We will write a custom essay sample on Personal Marketing Plan specifically for you for only $16.05 $11/page Learn More Education system seems to have adopted a new route in today’s world. A few decades ago, people used to enroll into the institutions of learning for the sake of acquiring knowledge and hence the intelligence of a person. In addition, there was no stiff competition amongst the learned fellows for everybody enjoyed utilizing his or her knowledge into an area of expe rtise, and their employers awarded promotions based on merit in an employee’s contribution in a workplace. However, things seemed to have taken a new course of action in today’s world. Education is no longer only a source of knowledge and wisdom to majority individuals, but also a source of employment benefits such as promotions and increases in salaries. This scenario has created an abnormal course of action whereby majority are enrolling for degree courses as means to increase their chances for promotions and increasing salaries in their work places. Hence, they have caused college conspiracies as education facilities hawk courses in trying to increase the number of students for financial benefits, but not for the delivery of quality services. Consequently, college degrees have lost value and some employers have opted to ask for masters’ degrees as minimum requirements as opposed to the trend in the past few decades whereby degrees were highly valued for appli cations of job opportunities. Secondly, fresh graduates lack of experience that is highly needed by employers in many employment opportunities that arise. Employers demand highly skilled candidates for some job opportunities, which put off fresh graduates from applying.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fresh graduates feel humiliated by such trend, but it serves well to employers who get highly skilled labor as they desire. Tertiary education lacks to provide enough expertise to the students hence locking them out of contesting for job opportunities that demand highly experienced personnel. The third weakness for fresh graduates is the lack of money or capital. It is always a desire of many students to start their own businesses once they get out of colleges, but armed with ideas, they cannot implement their ideas due to lack of money. Hence, they lack the ability to offer job opportunities unless they seek for employment opportunities first in order to acquire the amount of money needed to start their own enterprises. The fourth weakness is the naivety to bargain for better employment conditions as their counterparts. Fresh graduates are more naà ¯ve than old graduates are, and that results to their employers taking advantage of their situations. Hence, they end up working for l ow pays and their employers often overwork them due to their ability to work for long hours without questioning the treatment they get from their employers. Opportunities There are always new job opportunities that require fresh graduates that serve as opportunities in the graduates SWOT analysis schedule. The ultimate goal of every new fresh graduate is to acquire a job amongst many job opportunities that are always available and start planning for the life ahead from what he or she gets from that job. However, the candidate chooses the best suitable job opportunity from the list of available job opportunities that employers have advertised. Fresh graduates have the necessary knowledge and skills for various job opportunities that fall under areas of their expertise. Hence, they can perform better than old aged graduates can if given the opportunity to work by employers. Knowledge and skills are the key components of all necessary opportunities that an employee needs to have for hi s or her suitability in a job opportunity. Threats The greatest threat to a fresh graduate seeking for a job opportunity is the competition in the job market. This competition has resulted from large population of highly trained individuals in the society. In contrast, there are a few job opportunities available for fresh graduates, and such an element poses a threat to the chances of a fresh graduate getting a job opportunity. In addition, majority of the trained individuals lacking job opportunities are more educated and experienced than the fresh graduate is, and thus diminishes his or her chance of acquiring an employment opportunity. The second greatest threat to a fresh graduate in seeking for a job opportunity is the lack of experience that majority employers demand from candidates. Experience results from exposure to working environments where candidates acquire exposures o working conditions and environments. Hence, fresh graduates find themselves locked out of applying for job opportunities whose employers call for experiences. Mission statement The personal marketing plan needs to have a strong mission statement that is capable of motivating an individual and at the same time serve as a marketing creativity tool for pleasing the future employers. My mission statement as a fresh graduate reads: To uphold the company’s rules and policies as stipulated in the company’s rules and regulations statements, and offering my contribution to the best of my ability with accordance to rightful judgments. In addition, marketing the company to the outside world by ensuring there is an adhering of quality production of goods and services under my watch for the sake of maximizing the shareholders wealth and creating a good reputation of the business to the outside world. Objectives First Objective In a bid to contribute to my level best to the company’s affairs and especially in the area of my assignment with a clear goal of ensuring that compan y’s growth and development gears well towards the realization of its vision by conforming to the clearly stated mission statement of the company. Second objective I will conduct myself by upholding honesty and diligence to create a good environment for working under minimal or no supervision as required by the international industrial relations in the labor rules and regulations. In addition, I will follow the stipulated communication channels in the company’s policies in airing my grievances and advise my fellow colleagues upon realizing their ignorance on the same. Third objective I will respect and honor the public in the company’s matters that involve the public and ensure that my behaviors and attitudes towards them add value to the corporate social responsibilities. I will not report anything concerning the company to the media unless advised to do so my public relations manager or the public relations department or relevant authorities. In addition, if re quired to make a public communication, I will protect the name of the company regardless of the nature of internal business environment guided by the heart of ensuing that the external environment is protected for the benefit of retaining the market size. Target markets As a fresh graduate, I will experience some challenges in identifying the best areas that I ought to do personal marketing for my career. However, guided by my heart desires, I will market myself to areas where my training and skills are relevant and highly used in order to attain a competitive advantage over other applicants whose training and skills are less relevant to the areas that they often apply for jobs. According to my strengths, I am best suited in areas that I have learned and acquired knowledge about in my training at tertiary institutions, and I stand high chances of outdoing my close competitors due to confidence in practicing and exercising the skills I possess. Hence, I should have confidence in tryi ng to apply for job opportunities in areas that I am sure of delivering quality services as required by my employer. The most common industries that I can work in include consumer goods package industries and manufacturing industries. My main target is Procter and Gamble Company for it is a competitive consumer package company and was recently rated as the largest in the industry in terms of profitability. The company pays its employees well and awards them opportunities for advancing their training depending on the employee’s contribution. I desire to work at Procter and Gamble Company and wish to get an opportunity to work there, and promise myself to give my best to the growth and development of the company. Marketing Mix Market mix is an important element for applying for job opportunities as a fresh graduate. I will look into four basic elements of the marketing mix, which include the product, price, and promotions. The product, viz. a degree in industrial chemistry, is my basic product that I need to market in the job market. Degree, being an academic qualification, eases the hustle of getting job opportunities after which a fresh employee undergoes training that is in most cases very different from the knowledge acquired from a tertiary institution. Personally, I take my academic qualifications as a key to the industrial job opportunities for being the only product that can sell my knowledge and skills to potential employers. However, it is prone to growth upon my enrolment into university for master’s degree in the near future. This aspect implies that I have plans of advancing my knowledge and skills through further learning in order to acquire a competitive advantage in the industry as well as acquiring a position that I could easily bargain for high salary payments. Secondly, a product has a specific price tag once launched to the market. Therefore, I value my academic qualifications by setting up the minimum salary that I can accept f rom the potential employers. In order to come up with the lowest salary figure that I can accept, I applied the following pricing mechanism. I took the number of years that I have been studying and found them to be nineteen, I calculated the minimum amount of money paid as fees in my university education and found it to be nearly $100,000. In addition, I looked into the minimum wage that a fresh graduate receives in my career field and found it to be $9,000. Hypothetically, I assumed there has been inflation and rated my minimum wage as $9,500 so that by the end of twelve months, I shall have earned more than the amount of money paid for my entire university education. Thirdly, I looked into the place for marketing my knowledge and skills using the degree certificate as the supporting document. I realized that the majority of job adverts in the dailies and advertisements demand experience of not less than five years, which I do not have, but needs am in dire need of a job opportunit y. I decided not to rely on the advertised job opportunities and opted to walk into the human resource offices in specific companies that I would wish to work for and sell my knowledge and skills. I consider it as a bold step that a few fresh graduates opt or even think of taking. This idea of moving into the human resource offices of specific companies, I believe it works. Historically, it worked to one courageous man who walked into Thomas Edison’s office, inventor of light bulb, with a clear goal of becoming his associate and cared less about the nature of job that he could get at initial stages. Fortunately, an opportunity presented itself and the man became an associate to Thomas Edison. That story motivates me for I feel that the same could happen to me if I walked into those offices and present my case before potential employers. Fourthly, I look into ways of carrying out product promotions to my knowledge and skills. Product promotion is a crucial marketing strategy t hat enables the producer to get immediate feedback from the targeted customers. I intended to carryout my personal knowledge and skills in uniquely manner, which would grant me a higher competitive advantage over other job seekers that are available in the society. I intended to walk into human resources offices and I belief I shall leave the office with clear information about whether I stand a chance of getting a job or not and the type of skills that companies need most. Secondly, I also intended to get into social works such as environmental management and create a network with sponsors of such activities who may end up hiring me into their companies. I believe there is no way through which any of the above two ways of product promotion could fail to push me into a job regardless of whether it is in line with my career field. Implementation Implementation is the last step of my personal marketing plan, and the most important for my career objectives. After developing the strateg ies through which I intended to market my knowledge and skills, I have already prepared a timeline with which I shall work with in ensuring that I realize my dream of acquiring a job opportunity. According to my timeline, I shall begin my registering with a social community group that deals with environmental conservation and campaigning against environmental degradation and participate in social works. At the same time, I shall be carrying out the second plan of walking into human resource offices of specific companies. This essay on Personal Marketing Plan was written and submitted by user Melanie Calderon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Risk Assessment for Health Care Organizations essay

buy custom Risk Assessment for Health Care Organizations essay The HITECH Act was enforced by Health and Human Services (HHS) Office for Health Information Technology. The act is the part of the American Recovery and Reinvestment Act of 2009 (Council of Economic Advisors USA, 2010). The act has financial incentives and penalties aimed at ensuring health care providers demonstrate meaningful usage of electronic health record (EHR). Some of the penalties imposed by the program include the increase in legal liability to the health care providers. A Grant fraud is punishable by law and breaching of the act can lead to a fine of $25,000 (Caroline, 2010). Emergency Medical Treatment and Labor Act (EMTALA) The enactment was made by Health and Human Services (HHS) Office Centers for Medical Services (CMS). EMTALA Act is part of COBRA Laws that began in 1986. The law is aimed at eliminating dumping of uninsured patients from one health provider to another. The act is also meant to help and protect patients as they get access to Medicare. Hospitals that violate the provisions of the act face being locked out of Medicare funding from the federal government. Therefore, every health institution is faced with the challenge of meeting the acts requirements as provided under the health Insurance Portability and Accountability Act; the act requires health providers to prove their capacity to securely store patient information from unauthorized access. The act empowers the government to delegate authority to the criminal investigation department to examine questionable care provider institutions and in case of any violation, sanctions and stiff penalties appy. Further, civil and criminal penalti es may apply depending on the amount of evidence consolidated to support breach of business ethics and regulations (Caroline, 2010). Therefore, every health care provide ought to formulate a dependable security policy among the employee and suppliers to avoid sharing of private and confidential information. Moreover, the act recognizes the patients right to information and thus a clients consent is mandatory before sharing and transmission of any information can take place legally (Caroline, 2010). Dumping of patients, a term referring to the act of health care providers approving transfer of patients from one health care provider to another thus denying patient the right to get health care services they pay for is unethical and punishable. The main risks health care professionals face today is attending to torts files by government agencies through complains received from unsatisfied customers. Negligence is the second risk that health care facilities face resulting in hefty penalties as interpreted under the law. In determining whether negligence has been committed, foreseeability of the harm to result from the negligence has to be established. Another form of negligence is abandonment which is described as termination of the patients care without their consent (Caroline, 2010). The law provides that if a patient can prove a proximate cause, if the relationship between a cause and effect relate to breach of duty by the health care personnel can be evidenced, the provider could face legal liability (Caroline, 2010). However, the patient has to prove that the low standard of health care prroducts and services caused poor health conditions. The Recovery Act (Health Information Technology for Economic and Clinical Health Act) was meant to improve the way health information technology is used to handle reality datasets of lives information (Council of Economic Advisors, 2005). National Organ Transplant Act (NOTA) of 1984 This enactment was enforced by Health and Human Services (HHS) Office-Health Resources and Services Administration (HRSA) earlier in 2005 (Wass, 2005).The act outlaws the sale of human organs, and supports financially the operation of Organ Procurement Organizations (OPOs) and Organ Procurement and Transplantation Network. The act has undergone several amendments since its inception (Wass, 2005). In addition, the program proposed the establishment of Scientific Registry of Transplant Recipients. The penalties associated with violation of this act include fines of up to $50,000 and/or five years of imprisonment (Wass, 2005). As a precaution, pre-death consent is needed before organs are donated. Physicians and health professionals who breach the law by helping patients to by-pass the requirement may face legal liability for contravention of legal ethics. However, one exception applies; that if the organ donor is a close relative, the precaution process maybe ignored since family members may wish to alleviate their sense of loss whenever an emergence situation arise (Wass, 2005). Once the potential organ donor is identified, the family members are contacted and the family is given an opportunity to donate the organs (United States General Accounting Office, 2004). Buy custom Risk Assessment for Health Care Organizations essay

A people without the knowledge of their past history, origin and culture is like a tree without roots

According to science, out of all of the parts of a tree, roots are quite an important feature. It has several purposes, adsorbing water and vital nutrients from the ground and into the rest of the tree, supporting the whole tree, from the bark, to the leaves to the fruit/flowers it produces. It also helps stabilize the tree so it wouldn’t fall down easily when the weather is tough. The roots are the foundation of the tree, without it, the rest of the tree would dry up and die, moreover, the structure of the tree would be quite unstable, as it has nothing to grip the soil with and die easily due to lack of water and vital minerals. So what is culture and how is culture to people like roots to a tree? On sources like the Internet, culture is defined as an â€Å"act or a belief of a racial, religious or social group†. Cultures are tools which helps binds people together, a rich source of wisdom, knowledge and an instrument which keeps the successful humble, in short, the greatest element in keeping order in humanity. Keep in mind here that â€Å"a people† in this quote is sort of like a group of people, but with similarities which bonds/categorizes them e. g. culture. Like a tree, people who have knowledge of their cultures and their past would have a foundation to support them. This enables the group to hold onto the ground and not get uprooted when storms or big winds come, promising stability to the whole tree. The roots would also help provide tree with important nutrients and other vitamins from the soil, which allows the tree to bear fruits and flowers. In this case, knowledge and wisdom of the culture provides the people to bring wealth, health, prosperity and peace. It is also a known fact that as the tree grows larger; the roots have to grow in length in proportion to the growth of the tree. So that the support and stability needed for the growing structure of the tree are met. Failing to follow this simple yet vastly ignored rule would result in the structure of the society would be unbalanced and topple over, similarly to the bark of the tree. Which shows us that our culture must grow in proportion to the plurality of the individuals in our group. With the help of Globalization, different types of cultures are being shared around the world, logically speaking; combining traditions, knowledge and wisdom would increase the overall human culture on the planet right? In reality, not all things go as planned. As the richer, more developed countries would dominate the trade it would also dominate the Cultural Revolution pop culture is a fitting example of this. On one hand, countries that correctly use their cultural roots would benefit in wisdom from the Cultural Revolution. There are quite a few cultures that follow this trait (most of the countries originate in Asia). China, India and Japan are the most cultured ethic groups and yet the most economically successful. Just less than 50 years ago, all of the countries are experiencing various economic crisis such as war. The core of all their successes are obviously not based on money or weaponry power, neither is it from large numbers of people or the size of the country. Instead, the support comes from their deep, still intact roots of their cultures dating back to 6000 years+, providing knowledge and wise teachings to the people through ethics and traditions. This enables the whole tree to survive the winds and floods, ending with a much more fertile soil after the disaster. Unfortunately, on the other hand, there are numerous types of ethic groups who don’t follow or even have any respect left for their own cultures. There is hunger, ignorance and hatred lingering still within the society, killing the tree and it’s roots daily. Without knowledge and wisdom, individuals in the group are increasing in instability as only a few are extremely wealthy and most of the people in that group are in poverty. Another outcome of this cause is the shallow thinking of others, becoming murderers, prostitutes and drug users. These groups are like trees with rotting roots, unable to provide any water or nutrients and destroying their future. Without the foundation the tree would experience yellowing leaves and dying branches. Which a small gust of wind can easily damage the tree. This quote by Marcus Garvey is targeted to African people, who have forgotten their culture. Some people think that the main cause of this is found in the European’s divide and conquer technique and America’s public school system, where history classes are mainly about the European and the American culture. Rarely is there any topic about African or African American culture covered due to racism. Garvey is pointing to us that before globalization; the first civilizations (Africans) have deep rooted cultures, designing their own economy, weapons and jewelry before spreading to Europe. Sadly, this culture is being replaced by the western version of African culture, where they believed that Africa is where savages ran wild. My country, Indonesia is one of the countries that have a lot of cultures, from traditions, to traditional crafts to myths and legends. Which probably was the core support for the soldiers who bravely risk their lives in the Javanese war against the Dutch. In reality, I am actually quite ashamed that moving down the modern Indonesian generations seemed to have decreasing respect of culture and traditions. We’re slowly giving in to consumerism and losing our roots and traditions.

Epstein-Barr Virus and the disease it causes Infectious Mononucleosis Research Paper

Epstein-Barr Virus and the disease it causes Infectious Mononucleosis - Research Paper Example The research paper "Epstein-Bar Virus and Infectious Mononucleosis" is directed to review the main symptoms, causes, and reasons of persistent Eppstein-Barr virus infection, the connection between viremia and manifestation of Infectious mononucleosis, as a typical disease among children and youngsters. The author mentions that EBV is a gamma-group herpes virus, and it occurs worldwide and can affect any person at all points of the lifecycle. Once the virus infects a human, it can remain with them for their entire life, and one of the most significant aspects of the virus is that it has been associated with numerous diseases, most commonly with infectious mononucleosis. The EBV genome is made up of double-stranded and linear DNA molecule, which has a length of 184 kb. Its genome encodes for approximately one hundred proteins, most of which are critical in viral DNA replication, viral genes regulation, monitoring how the immune response of the human responds to the virus, and provision of structural elements of the virion.IM may be suspected and diagnosed based on the presented symptoms and signs, a physical examination to check for enlarged spleen, liver, tonsils, and lymph nodes, and the duration of the symptoms. Lab tests are normally not required but, in case additional confirmation is needed, some of the more common ones include the antibody test to check antibodies for EBV, although this test may require a longer time. Finally, specific treatment has not been invented yet, that makes this disease some kind of challenge for modern medicine.

Summative Assessment for Master of Midwifery Leadership and Essay

Summative Assessment for Master of Midwifery Leadership and Development (topic to be decided) - Essay Example These classical theories do not take into account individual characteristics of each member and each member’s capacity for potential leadership. Newer theories by Taylor and Weber offer more scientific principles and explanations for management and leadership. Through these theories, we can deduce various techniques in leadership. We can also deduce various elements of an effective team. The various elements of an effective team are: a meaningful and clearly defined task; clear team objectives and individual targets; regular meetings; regular feedbacks on individual and team success in achieving objectives; the right balance of people; reflexivity-the ability to reflect on team performance and adapt and change; a good balance of concern for the team task and concern for the team welfare; the experience of full participation; and good leadership. This study aims to establish the student’s comprehension of the subjects and unit topics covered by this course. It also aims to apply the knowledge that the student has learned in an issue related to leadership and management in healthcare. This study aims to apply the different theories on leadership and management which were discussed in the different sessions of this course. Strong leadership and management skills are important tools for members of the health care team. Without effective leadership skills, the implementation of health care services becomes a counterproductive enterprise. In the nursing care process, the nurse is often called on to be a manager, and in some instances, she is also called on to be a leader. Both roles are different from the other. Wywialowski (1993) refers to nursing management as â€Å"the judicious use of resources to achieve identified client goals†. The responsibilities of the nurse manager include directing and controlling. He distinguishes nursing management from leadership by defining the latter as

Scepticism Inc :: essays research papers

Edgar Malroy would be considered a hero to readers of Scepticism Inc. Edgar literally took money from the rich churches and gave to the poor. This Robin Hood image brings Edgar to the spotlight as a champion of sorts and the reader ends up rooting for him throughout the story. The means by which Edgar took the money was, on the surface, legitimate. However, the bet could never be won and the emotions of the betters influenced their decision-making abilities. Can a person taking a wager, in good conscience, accept this bet when no definitive outcome can be reached? Is it allowable for Edgar to take this money, knowing that it could never be won back, and then use it for good purposes? The churches that are placing the bets appear to be the foolish victims. The reader does not necessarily feel sorry for them though. Through our own experiences, the churches take tithing from its congregation supposedly to support the routine maintenance of the building, pay the salaries of the office staff, and support the meager lifestyle of the priest, reverend, father or head-guy-in-charge. Most Congregationalist do not ask where the excess goes, they do not have to ask, announcements are made weekly about the church’s good deeds and how they were able to feed and clothe the needy. Yet, these religious bodies are some of the wealthiest institutions in the world. Third world countries are thought to have the highest percentages of believers, and in the story they are. These people are also among the world’s poorest and uneducated. These masses of struggling people weekly buy the lotto ticket that the church is selling. This lotto, salvation and heaven, can not ever be won, nor can the jackpot be proven to exist. Nor can the church prove that they are authorized lotto ticket distributors. They rely on the emotions and acceptance of their followers, and routinely ask them to give money to support their cause. They are taxing the poor and becoming more wealthy and powerful because of it. They even ask their Congregationalists to give them more money in order to place higher bets. Both Edgar and the religions of the world would fall under the same criticism from Clifford. Although the churches are giving their money to Edgar in proof of their unverifiable beliefs, and the churches sell redemption to their parishioners by convincing them that it is advantageous to give their money to the church.

Compare the representations of Frankenstein Essay

Compare the representations of Frankenstein in Branagh’s Mary Shelley’s Frankenstein and the 1931 film Frankenstein directed by James Whale Language- 1931: Camera –   Close ups are not used on Frankenstein as Branagh wants people to wonder what he looks like. There are lots of pans to show the set and the people there.   There is a close up on the monsters hand when it is twitching. There aren’t many edits which makes it boring and not very interesting. Sound –   Diegetic sound is the machines, Frankenstein shouting, noise of the monster being taken up. Non-diegetic sound is the thunder; there is no music at all in the extract. Mise-en-scene –   Henry Frankenstein is wearing a lab coat/straight jacket, which gives the impression that he is crazy.   He has slicked back hair using hair oil.   The acting style is very over the top, like theatrical acting. Frankenstein is side lit, to make him look scared and horrified.   Overall the lighting is mostly by top lights and sometimes the lightening. 1994: Camera –   There are lots of frantic zooms, pans and also up and down shots, which makes the audience intimidated. The camera follows Frankenstein and shows his emotions/feelings.   The edits are very fast and unnoticeable, using cuts and jump cuts.   By making the editing quicker, this builds up the tension. Sound –   Diegetic sound are the chains, machines moving, bangs, slots into the body, the electricity sparks and also Frankenstein’s voice and movements.   Non – diegetic sound is the dramatic theme music, building up to create much more tension. Mise-en-scene –   Victor Frankenstein is dressed in trousers but with no top. However the monster is naked. Frankenstein’s hair is shoulder length, which is very messy and sweaty. The acting style is exciting and energetic but not mad.   Frankenstein is mainly lit on his upper body.   There are lots of side lights and candle light, however the room looks dark. Institutions – 1931:   In black and white.   Universal studios made the film, as they knew horror would be a big money spinner.   It was voted one of the best films of the year by New York Times. 1994:   It wasn’t as brand new as it was in 1931, as in 1994 many horror films had been out. The technology was much more advanced and a lot had changed from 1931, new ideas and there was a new effect on people. Audience – 1931: The big actor, Boris Karloff was used to attract the audiences.   People in 1931 were different to 1994, as it was all fresh and new to them.   Cinema was a get away for people.   Frankenstein was a big horror, and scared the audiences of its day.   The monster, which was thought as Frankenstein became a big horror icon, with a built up brow and a bolt through his neck. 1994: Kenneth Branagh and Robert de Niro were used to attract audiences. Horror films were the norm to people in 1994. They were a lot more sophisticated.   Money was much more wide-spread in 1994 but wasn’t as much in 1931. Representation – 1931: Frankenstein was dressed very much like a man in 1931.   His movements, delivery of the lines and his acting style is all over the top, like in the way of a theatre play. The light is normally based on the monster and when it’s on Frankenstein, the light would be on his upper body. The 1931 film changes Frankenstein’s name to Henry, rather than Victor The audience are supposed to react to Frankenstein in a scary way and that he comes across very mad. 1994:   Frankenstein dresses and looks very much like a man of the time that the novel was written.   His movements and acting style is energetic and exciting however doesn’t come across at all mad. The light is mainly based on Frankenstein’s upper body; the rest of the room is very dark.   The music interprets Frankenstein very well, as he is running around being busy. The music is a fast, dramatic orchestra. Frankenstein’s name stays the same as the novel, which is Victor.   The audience are supposed to think that Frankenstein is very involved with his work and wants to get it done to see the result.